What does the Australian Spirit have to do with packaging?

A cardboard box is a cardboard box, right? Well… maybe to some, but to those of us in the packaging industry we know that a simple cardboard box is so much more to consumers, manufacturers, retailers, and couriers. Cardboard packaging ensures maximum protection of your products and goods. They are made stronger and at the same time provide cushioning stability for your products, so that it does not sustain damage while being shipped.

So, when a client approaches us asking for a standard package that provides numerous shipping solutions, we get excited to flex our cardboard prowess.

THE CLIENT

Born and bred in Australia, Melanoboost® launched in the Summer of 2016 and is brought to you by a team of tanning and skin care experts.

Melanoboost® is bold, bright, and full of vibrancy to echo the fun-loving Australian spirit, but it doesn’t stop there. Australia is the inspiration behind each of Melanoboost’s five bottle colours. Yellow represents Australia’s sunny weather and golden beaches. Aqua represents our clear blue skies. Coral represents Australia’s red centre and the landscapes of the outback. Green represents our eucalyptus trees and lush rain forests, and blue represents the sparkling oceans and seas that surround our shores.

The team at Melanoboost® has put so much thought into the packaging of their products that we knew the outer packaging needed to be just as thoughtful.

THE REASONING

Cardboard is an excellent material for packaging. While cardboard boxes might appear flimsy at first glance, high-quality cardboard is strong, durable, and able to withstand a surprising amount of damage. The key takeaways:

  • Cardboard—specifically, corrugated cardboard—has excellent strength.
  • Cardboard has a good strength-to-weight ratio.
  • Corrugated cardboard cartons do a great job of protecting their contents from damage in the shipping stream.
  • Cardboard cartons can be reused by recipients.

THE SOLUTION

A simple roll-over end box with a pre-scored insert that can be folded to suit the amount of stock to go inside. The box was printed with the Melanoboost® logo on the outside, keeping it simple yet easily recognizable to the recipient. When you open the box, however, you are in for a visual treat with the Melanoboost® yellow greeting you from the inside lid. Check out the rendering below from our in-house designer to see the Melanoboost® packaging in action.

INBOX GROUP

Like Melanoboost®, we are proudly Australian-made and owned. And why is this so important to us? For consumers to buy Australian-made products, increases the benefits for our communities and strengthens our national interest. A recent Roy Morgan survey showed that around 9 in 10 people aged over 14 years prefer buying Australian-made when given the chance. And as an added bonus, buying local reduces energy consumption and greenhouse gas emissions in comparison to foreign imports.

So, if you are looking for a local Australian manufacturer and supplier of custom cardboard packaging, contact our friendly team today.