Why Shelf-Ready Packaging?
Packaging isn’t just something that holds your product. It can be an experience, a journey, AND an opportunity to stand out on the shelves! It is often the first thing your customer sees of your product and can be a determining factor in their purchase decisions.
Shelf-ready packaging sometimes referred to as retail-ready packaging or ‘Shipper Displays’, is found in retail stores worldwide. Shelf Ready Packaging (SRP) reduces costs on packaging and time in folding up a box. From the name you can easily obtain its function, you receive the packaging box and it’s ready to put on the shelf for display and sales. Products that come in SRP can be easily placed on the shelf without the need for unpacking or repacking.
Shelf-Ready Packaging is all about bulk inventory and showcasing sales items for impulse buys. They are a great way to display things like toys, electronics, and other products in a colourful arrangement to draw in customers.
They come with so many benefits to businesses, retailers, AND consumers, and we think you should truly consider them as an option to improve your product packaging.
Don’t believe us? Here are our top 3 reasons…
True Practicality
SRP is truly multi-purpose, serving as both freight and display packaging. It keeps your product safe, secure, and protected during transport, whilst keeping retailers happy with their money savings on time and effort when it comes to restocking their shelves.
Of course, your bottom line is thankful as well, due to the clever combination of logistics and marketing packaging that helps save you time and money.
Genuinely Eye-Catching
Shipper displays are not just about protection and savings, they create a unique selling point along with an attractive way of making your product stand out on busy supermarket shelves. Unique and appealing packaging designs can make your product more visible against your competitors. Our highly experienced team can offer you support and guidance through the design process and ensure that your packaging is not only aligned with your brand but turns heads.
Sustainability
With the increasing expectation that packaging will be recyclable, consumers are more inclined to choose products that are environmentally responsible over their less ‘green’ counterparts.
And, while SRP is typically one use and throw away, you can still make all efforts to ensure your packaging is as environmentally friendly as possible. So, with corrugated cardboard being the king of sustainable packaging, this is the easiest way to improve recycling efforts as well as your packaging’s carbon footprint.
So, now we’ve stated the benefits for your business and your retailers, what about ways in which shipper displays can help your product?
- Identity: both retail employees and customers can easily identify your product.
- Opening: no box cutters or knives – no damage to your product inside.
- Replenish: quicker and easier to pop the top on a box and place it on the shelf rather than having to unload the contents.
- Sales: impulse purchases!
- Protection: less likely to incur damage during shipping as it is already in its shelf-ready packaging.
- Presentation: looks neat and tidy from the get-go.
- Supply Chain: less storage required.
Of course, while there are options for simple brown, white, or plain designs, however, treating your SRP as an extension of your brand will do wonders to increase sales. Not only does it show your customers who you are, but the teams responsible for restocking shelves can easily identify your products and where they should be placed.
Most importantly, when considering your shelf-ready packaging, an important factor is your budget. How long will the products sit on the shelf? What are your anticipated sales? What is your profit margin? Will your shelf-ready packaging be adding value or eating at your profits?
So… how do get the most out of your shipping display?
- Ensure your SRP helps consumers quickly identify the product, grab it and move on down the aisle.
- Don’t overthink the packaging. Keep it simple with minimal materials.
- Ensure your branding is visible from all 4 sides of the box.
- Include easy-to-read and understandable instructions for those opening the boxes.
Inbox Group is a premier packaging and retail displays manufacturing company striving to protect and promote our clients’ products with customised solutions. When you work with us, you’re part of the family. We will partner with you every step of the way from design to delivery.
